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WordPress-native

The dealership OS. Not a DMS.

EGO is the customer-facing system: the site, inventory, leads, digital retail, service booking, and growth tools on WordPress you own. Keep your DMS as the financial system of record.

Core platform

  • EGO Core

    Dealer settings, popups, and My Garage.

    Ducati Detroit homepage with inventory search and a book-a-ride button
    Dealer homepage

  • Inventory

    Listings, VIN decode, aging alerts, and photos.

    Ducati Detroit inventory filters and unit cards
    Inventory search

  • Forms and Customer Hub

    One inbox for every inquiry.

    Schedule a test ride modal with date, time, bike, and contact fields
    Test ride lead
    Pickup and delivery request page
    Pickup request

  • CRM

    Routing, SMS, and email sequences.

  • SEO and marketing

    Schema, landing pages, pixels, and review emails.

    Financing page with model filters and a current Panigale offer
    Model-matched offers

  • Events

    RSVP and ticket sales for ride nights and demo days.

    Ducati Official Club Detroit community page
    Community

Add when you're ready

  • Digital retail

    Cash or finance deal desk, fees, and optional DocuSign. Cash skips the credit step.

    Digital retail buying process with finance and cash payment choices
    Digital buying process
    Completed trade-in estimator showing a value range and exact valuation action
    Instant trade-in estimate

  • Vehicle reserve

    Refundable deposits that lock the unit.

    Ducati DesertX unit page with shopping actions
    Unit shopping actions

  • Service department

    Booking wizard, deposits, and SMS reminders.

    Service menu with maintenance options, pricing, timing, and booking actions
    Service menu
    My Garage showing saved motorcycles with shop-parts and book-service actions
    My Garage

  • Listing syndication

    CycleTrader, Google Vehicle Ads, Facebook, eBay, and Craigslist.

    Ducati Detroit inventory supplied by one inventory source
    One inventory source

  • AI tools

    Chat handoff, listing copy, and blog drafts.

  • Analytics

    Intent, geography, retargeting, and consent.

  • Parts and gear

    Shop-by-bike, the OEM parts catalog, and a request when the part is not in stock.

    Parts and gear homepage with shop parts and shop-by-bike
    Parts and gear
    Owners manuals finder with family, model, and year selectors
    Owners manuals

  • Stripe by EGO

    Connect payments for reserves, service, and the shop.

Inventory and SEO, in the platform

Ducati Detroit inventory with filters, search, and estimated monthly payments on each bike
Faceted search and payment estimates on the cards. Live at Ducati Detroit.
2026 Ducati DesertX unit page with price, test ride, financing, and the current OEM offer
The unit page: photos, the next step, and the OEM offer matched to that model.
  • AJAX faceted search with payment estimates on the cards
  • VIN decoder and Photoroom background removal
  • Aging alerts at 30, 60, and 90 days, with price suggestions
  • OEM financing cards matched by year and model
  • Vehicle JSON-LD and Open Graph on every unit
  • Automatic year, make, and model SEO landing pages
  • Facebook and Google enhanced events
  • Post-purchase review emails for Google and DealerRater

On a unit, shoppers buy, reserve, inquire, or book a test ride. In digital retail they choose cash or finance, optionally value a trade with KBB or Black Book, add F&I, and see the full deal — including your processing fee — before documents go out.

Integrations

Lightspeed DMS, and many more dealer systems. Keys stay with the dealer for the modules you turn on. VIN decode does not need one.

  • Lightspeed DMS

    Inventory, pricing, and units stay in sync. Your DMS stays the system of record.

  • OpenAI

    AI chat, listing and blog copy, weekly insights

  • Twilio

    Lead and service SMS

  • Stripe Connect

    Reserves, service deposits, and the shop

  • NHTSA vPIC

    VIN decode, no API key

  • Photoroom

    Inventory photo backgrounds

  • KBB / Black Book

    Trade-in valuations

  • DocuSign

    Deal document e-sign

  • Teamup

    Optional service calendar

  • Meta and Google

    Pixels, Ads, and GA4 conversions

  • ipinfo.io

    Geography for analytics

  • Marketplaces

    CycleTrader, Google VLA, Facebook, eBay Motors, Craigslist

  • OEM

    OEM offers

    Manufacturer financing promos, matched by year and model

  • API

    Custom applications

    A connection built for the system your store already runs.

Bring your GM and IT lead.

Schedule a stack mapping